Client: HIPLAY Year: 2017
Service: Branding / Industrial Design / Interaction Design / Packaging Design
We help the startup company Hongqi Tech to establish the brand HIPLAY in 2017. HIPLAY is a brand concentrating on bringing practical and trendy technology to basketball fans. They were planning to crowdfund its smart band for basketball playing. For better promotion and crowdfunding result, we helped them build the young and energetic branding image through every visual or experience design, such as logo, packaging, product, CMF, application and graphic design.