Client: CeliYear: 2015

Service: Industrial Design

Apartment space of Chinese youth living in cities is getting smaller. Their lifestyle becomes different from their parents, and so does their need of the fridge. So we design this mini fridge to satisfy this change.

Firstly, through simple, friendly design language and customized color choices, CELI Mini Fridge could be put into different interior space. And concerning that Chinese young people change their living area frequently, like upgrading interior space or purchasing an apartment, we believe they need to change the style of their fridges to fit into the new interior. So CELI offers a service that some parts from the original fridge could be recycled and new components with customized color could be provided to the users. As a positive result, this system helps reduce material and energy consumption while fulfilling the fresh need.